HubSpot vs Zoho CRM for Small Business

Our team also builds shop software. It is not included in these comparisons.

The Short Version

HubSpot and Zoho CRM both track leads, contacts and deals, and both start free. The gap shows up as you grow. HubSpot's first paid seat is cheaper. Zoho's middle and top plans cost less per user than HubSpot's, and HubSpot adds onboarding fees on its upper plans.

HubSpot Sales Hub and Zoho CRM Side by Side

Topic	HubSpot Sales Hub	Zoho CRM
Built for	The vendor says the free CRM is made for startups and small businesses. Sales Hub scales from single reps to large sales teams.	Zoho says it serves small and growing teams across many industries, including healthcare, insurance and IT services. The free plan covers up to 3 users.
Starting price shown	From $7 per seat per month, billed yearly	From $14 per user per month, billed yearly
Plans shown	Free, Starter, Professional, Enterprise	Free, Standard, Professional, Enterprise
Free plan	Yes	Yes
Free trial	Not listed	Free trial offered on paid plans, length not stated
Mobile app	Yes	Not listed
Multiple locations	Not listed	Not listed
Support listed	Phone, chat, help center, training	Email, phone, chat, help center
Named integrations	Gmail, Outlook, Asana, Intercom, Mailchimp, Google Ads	QuickBooks, Adobe Sign, PandaDoc, Mailchimp, Shopify, Zapier
Contract	Professional and Enterprise prices shown need a yearly commitment.	Not listed

Checked September 2026. Starting price is the lowest paid price each vendor showed plainly, before add ons and taxes.

Pick HubSpot Sales Hub If

You want the cheapest first paid seat. HubSpot Starter is $7 a seat a month billed yearly.
You want free Academy courses and partner help for setup.
You sell on Shopify or run Google Ads and want them tied to the CRM.

Pick Zoho CRM If

You have 3 people and want to stay free. Zoho's free plan covers up to 3 users.
You need automation and AI tools at a lower per user price. Zoho Professional is $23 a user a month billed yearly.
You use QuickBooks, PandaDoc, Adobe Sign or WhatsApp. Zoho names all of them.

Features Each Vendor Names

HubSpot Sales Hub

Contact management and deal pipelines.
AI deal scoring that ranks deals by how likely they are to close.
Sales sequences for multi step outreach.
Call tracking with a power dialer and voicemail drops.
Email tracking, scheduling and templates.
Notetaker that records and transcribes meetings.
Gmail and Outlook extensions.
Sales reports, dashboards and forecasting.

Zoho CRM

Sales pipeline management.
Built-in calling.
Appointment scheduling.
Payment collection.
Email and calendar sync.
AI agents and process automation.
Sales forecasting.
Configure, price and quote tools.

Watch Out

HubSpot Sales Hub: Price is per seat, and Professional and Enterprise add a required onboarding fee. The main CRM page lists different upgrade prices than the Sales Hub page, so confirm the exact plan at checkout.
Zoho CRM: Price is per user. Faster support tiers cost extra as a share of your subscription.

Common Questions

Which is cheaper, HubSpot or Zoho CRM?

HubSpot's Starter seat is cheaper at $7 billed yearly, against $14 for Zoho Standard. Above that, Zoho costs less. Zoho Professional is $23 a user a month billed yearly and HubSpot Professional is $90 a seat, plus a $1,500 onboarding fee.

Do both have free plans?

Yes. HubSpot's free plan covers up to 2 users and 1,000 contacts. Zoho's free plan covers up to 3 users.

How does Zoho support work?

Zoho says paid plans include classic support by email, phone and chat. Faster Premium and Enterprise support cost 20 to 25 percent of your subscription.

We have no user reviews, so this page has no ratings or scores. HubSpot Sales Hub and Zoho CRM are trademarks of their owners. T3CHS is not connected to either company.

HubSpot vs Zoho CRM

In Short