GoHighLevel vs HubSpot for Small Business

Our team also builds shop software. It is not included in these comparisons.

The Short Version

HighLevel, the product sold at gohighlevel.com, is an all in one CRM and marketing platform. It bundles funnels, websites, texting, calendars, reviews and payments. The vendor says it is built mainly for marketing agencies and freelancers, and it also names small business owners.

HubSpot Sales Hub is sales software on the HubSpot Smart CRM, priced per seat, with a free plan to start.

HighLevel and HubSpot Sales Hub Side by Side

Topic	HighLevel	HubSpot Sales Hub
Built for	HighLevel is built mainly for marketing agencies and freelancers that run many client accounts. It also names small business owners.	The vendor says the free CRM is made for startups and small businesses. Sales Hub scales from single reps to large sales teams.
Starting price shown	From $97 per month	From $7 per seat per month, billed yearly
Plans shown	Starter, Unlimited, Agency Pro, Enterprise	Free, Starter, Professional, Enterprise
Free plan	No	Yes
Free trial	14 day free trial	Not listed
Mobile app	Yes	Yes
Multiple locations	Not listed	Not listed
Support listed	Phone, chat, email, help center, training	Phone, chat, help center, training
Named integrations	Stripe, PayPal, Zapier, Slack, Google, Facebook	Gmail, Outlook, Asana, Intercom, Mailchimp, Google Ads
Contract	No long term contract. Cancel or change plans at any time.	Professional and Enterprise prices shown need a yearly commitment.

Checked September 2026. Starting price is the lowest paid price each vendor showed plainly, before add ons and taxes.

HighLevel homepage on a desktop screen — HighLevel homepage, captured September 2026

HighLevel homepage on a phone screen — HighLevel homepage, captured September 2026

HubSpot Sales Hub homepage on a desktop screen — HubSpot Sales Hub homepage, captured September 2026

HubSpot Sales Hub homepage on a phone screen — HubSpot Sales Hub homepage, captured September 2026

Pick HighLevel If

You run an agency or manage several client accounts. HighLevel Starter includes 3 sub-accounts.
You have many users. HighLevel plans include unlimited users for a flat fee.
You want funnels, websites, texting and payments in one tool.

Pick HubSpot Sales Hub If

You want to start free. HubSpot's free plan covers up to 2 users.
You have a small sales team and want a low per seat price. HubSpot Starter is $7 a seat a month billed yearly.

Features Each Vendor Names

HighLevel

CRM for contacts and leads.
Websites, funnels and landing pages.
SMS, WhatsApp, Messenger and Instagram messages in one inbox.
Calendars and appointment booking.
Review requests and AI review replies.
Sales pipelines with lead scoring.
Invoices and payments.
Workflows and automated follow ups.

HubSpot Sales Hub

Contact management and deal pipelines.
AI deal scoring that ranks deals by how likely they are to close.
Sales sequences for multi step outreach.
Call tracking with a power dialer and voicemail drops.
Email tracking, scheduling and templates.
Notetaker that records and transcribes meetings.
Gmail and Outlook extensions.
Sales reports, dashboards and forecasting.

Watch Out

HighLevel: AI features, texting, email and phone use cost extra on top of the plan. Only agency level users can reach support directly.
HubSpot Sales Hub: Price is per seat, and Professional and Enterprise add a required onboarding fee. The main CRM page lists different upgrade prices than the Sales Hub page, so confirm the exact plan at checkout.

Common Questions

Is GoHighLevel the same as HighLevel?

Yes. The vendor writes the product name as HighLevel. The company is GoHighLevel Inc., at gohighlevel.com.

Which costs less?

For a small team, HubSpot can cost less. Its free plan covers 2 users and Starter is $7 a seat billed yearly. For a large team, HighLevel's flat $97 a month with unlimited users may cost less. HighLevel bills texting, email, phone and AI use on top.

Does HighLevel have a free trial?

Yes. HighLevel offers a 14 day free trial.

Who can reach HighLevel support?

HighLevel lists 24/7 chat, Zoom calls, email and phone support. The vendor notes that only agency level users can reach support directly.

We have no user reviews, so this page has no ratings or scores. HighLevel and HubSpot Sales Hub are trademarks of their owners. T3CHS is not connected to either company.

GoHighLevel vs HubSpot

In Short