Alternatives
GoHighLevel Alternatives for Small Business
HighLevel is built mainly for agencies. If you run one business, not many clients, these six CRMs are worth a look.
Checked September 2026. Facts come from each vendor's own website.
In Short
- HubSpot and Zoho CRM have free plans
- Keap is also an all in one CRM with email, texts and payments
- Most alternatives price per user or per seat
- Listed in alphabetical order, not ranked
Our team also builds shop software. It is not included in these comparisons.
Why People Look Past HighLevel
HighLevel, sold at gohighlevel.com, bundles a CRM with funnels, websites, texting, calendars and payments. The vendor says it is built mainly for marketing agencies and freelancers that run many client accounts.
A single business may not need sub-accounts. HighLevel also bills AI features, texting, email and phone use on top of the plan, and only agency level users can reach support directly. Those are the usual reasons to compare.
How We Picked These
These are listed in alphabetical order. It is not a ranking, and it is not based on user reviews. We looked at four plain things. Fit for your size of business. The features each vendor lists on its site. Whether the price is published. The support channels each vendor lists.
HighLevel and Its Alternatives at a Glance
| Product | Starting price shown | Free plan | Free trial | Mobile app | Support listed |
|---|---|---|---|---|---|
| HighLevel | From $97 per month | No | 14 day free trial | Yes | Phone, chat, email, help center, training |
| Freshsales | From $9 per user per month, billed yearly | Not listed | 21 day free trial, no card needed | Yes | |
| HubSpot Sales Hub | From $7 per seat per month, billed yearly | Yes | Not listed | Yes | Phone, chat, help center, training |
| Keap | From $299 per month, billed yearly | No | Free trial, no card needed, with limits on email sending, payments and texting | Yes | Phone, chat, help center, training |
| monday CRM | From $12 per seat per month, billed yearly | No | 14 day free trial, no card needed | Yes | Help center, training |
| Pipedrive | From $14 per seat per month, billed yearly | No | 14 day free trial, no card needed | Yes | Phone, help center, training |
| Zoho CRM | From $14 per user per month, billed yearly | Yes | Free trial offered on paid plans, length not stated | Not listed | Email, phone, chat, help center |
Starting price is the lowest paid price the vendor showed plainly, before add ons and taxes. Not listed means the vendor site did not say when we checked.
The Alternatives
Freshsales
Freshsales is the Freshworks sales CRM. It tracks contacts and deals and adds phone, email, chat and AI scoring in one place.
Who it fits: Freshworks points the Growth plan at startups and small businesses. Pro and Enterprise are for larger teams.
Price: From $9 per user per month, billed yearly.
HubSpot Sales Hub
HubSpot Sales Hub is sales software built on the HubSpot Smart CRM. It tracks contacts and deals and adds tools for outreach, calls, meetings and sales reports.
Who it fits: The vendor says the free CRM is made for startups and small businesses. Sales Hub scales from single reps to large sales teams.
Price: From $7 per seat per month, billed yearly.
Keap
Keap is CRM and marketing automation for small businesses. It combines contacts, email and text marketing, sales pipeline, invoices and payments.
Who it fits: Keap says it is made for small business owners. It names professional services, trades and franchises.
Price: From $299 per month, billed yearly.
monday CRM
monday CRM is a customizable sales CRM built on monday.com boards. It manages leads and deals with AI help for notes, summaries and forecasts.
Who it fits: monday names agencies, professional services, real estate, financial services, healthcare, nonprofits and retail. It serves both small and large companies.
Price: From $12 per seat per month, billed yearly.
Pipedrive
Pipedrive is a visual sales CRM built around the pipeline and daily sales activities. It tracks leads and deals and automates follow ups.
Who it fits: Pipedrive says it was built by salespeople for sales teams and individuals. It lists real estate, travel agencies and IT firms among its industries.
Price: From $14 per seat per month, billed yearly.
Zoho CRM
Zoho CRM is cloud sales software that manages leads, contacts and deals. It adds calling, scheduling, quotes, forecasting and AI helpers.
Who it fits: Zoho says it serves small and growing teams across many industries, including healthcare, insurance and IT services. The free plan covers up to 3 users.
Price: From $14 per user per month, billed yearly.
Common Questions
What is the closest alternative to GoHighLevel?
Keap is the closest in shape. It combines contacts, email and text marketing, a sales pipeline, invoices and payments. It shows $299 a month with 2 users included.
Is there a free alternative to GoHighLevel?
HubSpot has a free plan for up to 2 users and 1,000 contacts. Zoho CRM has a free plan for up to 3 users.
Is GoHighLevel good for a single business?
The vendor names small business owners, but says it is built mainly for agencies. If you run one business, compare the cost of the tools you would really use.
Checked September 2026. Product names are trademarks of their owners. T3CHS is not connected to any company on this page.
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