An Instagram Post Said AI Could Not Build This, Then We Did

A few days ago a post went around Instagram about a tailoring website, Tailor by Octaboot. It is a beautiful piece of work. A suit builds itself on a figure as you scroll, and the cloth changes color as you go. The post made a bold claim that came with it: you can't make this with AI.

Background: the checks every business site needs and setting up email on your own domain.

We disagreed. So we built our own, and we used AI for every part of it.

The result is Vyebe Custom Suits. Open it on a laptop with the sound on, then scroll.

What You Will See

The page is a film that you play with your scroll. It travels through four places:

• The desert. A man in a white shirt is dressed in a navy chalk stripe suit by threads of sunlight. Then the suit comes apart at the seams, the panels blow around him in the wind, and they land again in emerald, then amethyst, then gold brocade.
• The sea. On the deck of a sailing yacht, his jacket settles onto him piece by piece.
• The snow. The basted fitting goes on in the falling snow, and then it becomes the finished suit.
• The willows. In a quiet garden he opens his jacket to show the lining.

Move your cursor and he turns his head to look at it. Hover over the cloth and a lens shows the weave up close. Keep scrolling past a finished suit and the camera moves in to the buttons on his sleeve. At the end, six men stand in a lineup. Click any of them and the film starts again from the top with him.

Each place has its own weather and its own sound. Sand blows across the dunes, spray comes off the water, snow falls in three layers, and willow leaves drift down. The birds in the garden sing phrases written in the same key as the soft music under them, so they stay in tune.

How AI Made It

Nothing on the page was filmed, and no tailor was involved. Here is what made each part:

• The people and places are 4K still images made with Google's Nano Banana Pro image model, from written briefs.
• The motion comes from Kling video clips. Each clip is given a first frame and a last frame, so the man stays the same person from one scene to the next.
• The sharpness comes from Topaz upscaling every clip to 4K. Where the page rests, it shows the full 5,504 pixel wide still, so the lens can get close to the cloth.
• The code was written by Claude, Anthropic's AI coding agent. That includes the scroll film, the head turning, the lens, the weather and all of the sound, which is made live in the browser.

A person still made the choices. Anthony picked the places, the cloths and the details, and said what was not good enough yet. The AI did the making.

We Welcome the Competition

This is not a knock on the original. It is a great site, and it pushed us to build something better than we would have built otherwise. That is what good competition does.

So we would welcome a reply. If you build sites like this, tell us what you would do differently. If you spot something that looks wrong, tell us that too. We would love your feedback, good or bad. Send it to us here.