Ranked by Occidental
Best Marketing Software and CRM Tools
The top 10 of 36 marketing software and crm companies in our directory, scored on what we could check.
This roundup ranks every company in this category with Occidental, the same harness behind our Stack Advisor. It scores only what we could check on each company's own site. It is not a test of their work, so read it as a short list to call, not a verdict.
The ranking assumes a business with 10 people, one location and a normal budget, with no special must haves. Your own answers change the weights, so try the Stack Advisor for a ranking built around you.
The Top 10
Ranked by Occidental, run on Vyebe. How the ranking works.
1Insightly
6.9 out of 10
Why: Has a main phone line. Company size listed as 51-200 people.
Watch out: No price in our catalog. Ask for a written quote with renewal prices.
2Keap
6.9 out of 10
Why: Founded in 2001. Has a main phone line.
Watch out: No price in our catalog. Ask for a written quote with renewal prices.
3Nutshell
6.6 out of 10
Why: Company size listed as 11-50 people. Founded in 2009.
Watch out: No main phone line in our data. Expect forms, chat or email.
4Close
6.4 out of 10
Why: Company size listed as 51-200 people. Founded in 2013.
Watch out: No price in our catalog. Ask for a written quote with renewal prices.
5Merchynt
6.3 out of 10
Why: Company size listed as 11-50 people. Has a main phone line.
Watch out: No price in our catalog. Ask for a written quote with renewal prices.
6Constant Contact
6.2 out of 10
Why: Founded in 1996. Has a main phone line.
Watch out: No price in our catalog. Ask for a written quote with renewal prices.
7Freshworks
6.1 out of 10
Why: Has a main phone line. Founded in 2010.
Watch out: No price in our catalog. Ask for a written quote with renewal prices.
8Podium
6.1 out of 10
Why: Has a main phone line. Founded in 2014.
Watch out: No price in our catalog. Ask for a written quote with renewal prices.
9HighLevel
5.9 out of 10
Why: Has a main phone line. Founded in 2018.
Watch out: No price in our catalog. Ask for a written quote with renewal prices.
10HubSpot
5.9 out of 10
Why: Founded in 2006. Has a main phone line.
Watch out: No price in our catalog. Ask for a written quote with renewal prices.
How much each score counted: Fit 28%, Scale 16%, Cost to own 16%, Support 16%, Lock-in risk 12%, Vendor health 12%.
How We Scored
| Score | What it measures |
|---|---|
| Fit | How closely the company's own services and description match this category. In AI search, specialists score higher. |
| Scale | How the listed team size fits a 10 person business. For service firms, a team a little bigger than yours scores best. For platforms, bigger is fine. |
| Cost to own | Prices only count when our catalog has one we checked. Most companies here have none, so everyone gets the same middle score. |
| Support | A main phone line, a contact or sales page, and a clear route to reach a person. |
| Lock-in risk | The usual lock-in for this kind of service, from our own notes on the category. |
| Vendor health | Years in business and listed team size. |
Common Questions
Is this a paid ranking?
No. Nobody paid to be listed or ranked, and the rules are the same for every company.
Why is Clickflame on this list?
Clickflame is our sister company. It is scored by the same rules as everyone else, and it is marked with a disclosure wherever it appears.
Why does a company I like rank low?
The ranking only sees what we could check, like a listed phone line or founding year. It knows nothing about the quality of the work. A lower score is not a bad review.
The Rest of the List
- ActiveCampaign
- AirOpsAI search specialist
- AthenaHQAI search specialist
- Birdeye
- Bluefish
- BrightEdge
- CallRail
- ConductorAI search specialist
- EvertuneAI search specialist
- GaugeAI search specialist
- GoodieAI search specialist
- Kit
- Klaviyo
- Less Annoying CRM
- LocaliQ
- Mailchimp
- Moz
- Pipedrive
- ProfoundAI search specialist
- Salesforce
- ScrunchAI search specialist
- Semrush
- Thryv
- WritesonicAI search specialist
- Yext
- Zoho