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Ranked by Occidental

Best Marketing Software and CRM Tools

All 36 marketing software and crm companies in our directory, ranked 1 to 36 on what we could check.

This roundup ranks every company in this category with Occidental, the same harness behind our Stack Advisor. It scores only what we could check on each company's own site. It is not a test of their work, so read it as a list to call, not a verdict.

The ranking assumes a business with 10 people, one location and a normal budget, with no special must haves. Your own answers change the weights, so try the Stack Advisor for a ranking built around you.

The Full Ranking, 1 to 36

Ranked by Occidental, run on Vyebe. How the ranking works.

How this list is ranked: We rank all 36 companies from 1 to 36 with Occidental, the same rules as our Stack Advisor. Each company gets a score from 0 to 10 on six things. The weights are fit 28%, scale 16%, cost to own 16%, support 16%, lock-in risk 12%, vendor health 12%.

We only score facts we checked on each company's own site, like a main phone line, team size and the year it started. The list is not based on user reviews, and no company paid for its place. Cost to own is the same for all, since we have no checked prices. So the cards show the other five scores.

  1. Waltham, MA · Founded 1996 · 1,001-5,000 people

    • Email marketing
    • SMS marketing
    • Social media marketing
    • Email templates
    Fit
    6.0
    Scale
    10.0
    Support
    9.5
    Lock-in risk
    6.0
    Vendor health
    10.0

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the sales or quote form on the company website. See the steps

    Why: Company size listed as 1,001-5,000 people. Founded in 1996.

    Watch out: No price in our catalog. Ask for a written quote with renewal prices.

  2. HubSpot homepage
    2

    HubSpot

    7.5 of 10

    Cambridge, MA · Founded 2006 · 5,001-10,000 people

    • CRM software
    • Marketing automation
    • Sales software
    • Customer service software
    Fit
    6.0
    Scale
    10.0
    Support
    9.5
    Lock-in risk
    6.0
    Vendor health
    10.0

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the sales or quote form on the company website. See the steps

    Why: Company size listed as 5,001-10,000 people. Founded in 2006.

    Watch out: No price in our catalog. Ask for a written quote with renewal prices.

  3. Freshworks homepage
    3

    Freshworks

    7.3 of 10

    San Mateo, CA · Founded 2010 · 1,001-5,000 people

    • Customer service software
    • IT service management
    • Help desk software
    • IT asset management
    Fit
    6.0
    Scale
    10.0
    Support
    9.5
    Lock-in risk
    6.0
    Vendor health
    8.5

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the main phone line. See the steps

    Why: Company size listed as 1,001-5,000 people. Has a main phone line.

    Watch out: No price in our catalog. Ask for a written quote with renewal prices.

  4. Podium homepage
    4

    Podium

    7.3 of 10

    Lehi, UT · Founded 2014 · 1,001-5,000 people

    • AI lead management
    • Text marketing
    • Online reviews
    • Reputation management
    Fit
    6.0
    Scale
    10.0
    Support
    9.5
    Lock-in risk
    6.0
    Vendor health
    8.5

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the main phone line. See the steps

    Why: Company size listed as 1,001-5,000 people. Has a main phone line.

    Watch out: No price in our catalog. Ask for a written quote with renewal prices.

  5. HighLevel homepage
    5

    HighLevel

    7.2 of 10

    Dallas, TX · Founded 2018 · 1,001-5,000 people

    • CRM
    • Marketing automation
    • AI agents
    • Websites and funnels
    Fit
    6.0
    Scale
    10.0
    Support
    9.5
    Lock-in risk
    6.0
    Vendor health
    7.0

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the sales or quote form on the company website. See the steps

    Why: Company size listed as 1,001-5,000 people. Has a main phone line.

    Watch out: No price in our catalog. Ask for a written quote with renewal prices.

  6. Keap homepage
    6

    Keap

    7.2 of 10

    Grapevine, TX · Founded 2001 · 201-500 people

    • Small business CRM
    • Marketing automation
    • Email marketing
    • Text marketing
    Fit
    6.0
    Scale
    8.0
    Support
    9.5
    Lock-in risk
    6.0
    Vendor health
    10.0

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the main phone line. See the steps

    Why: Founded in 2001. Has a main phone line.

    Watch out: No price in our catalog. Ask for a written quote with renewal prices.

  7. Mailchimp homepage
    7

    Mailchimp

    6.9 of 10

    Atlanta, GA · 1,001-5,000 people

    • Email marketing
    • SMS marketing
    • Marketing automation
    • Email templates
    Fit
    6.0
    Scale
    10.0
    Support
    9.5
    Lock-in risk
    6.0
    Vendor health
    5.0

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the main phone line. See the steps

    Why: Company size listed as 1,001-5,000 people. Has a main phone line.

    Watch out: No price in our catalog. Ask for a written quote with renewal prices.

  8. Salesforce homepage
    8

    Salesforce

    6.9 of 10

    San Francisco, CA · 10,001+ people

    • CRM
    • AI agents
    • Marketing automation
    • Customer data platform
    Fit
    6.0
    Scale
    10.0
    Support
    9.5
    Lock-in risk
    6.0
    Vendor health
    5.0

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the sales or quote form on the company website. See the steps

    Why: Company size listed as 10,001+ people. Has a main phone line.

    Watch out: No price in our catalog. Ask for a written quote with renewal prices.

  9. 9

    Thryv

    6.9 of 10

    Grapevine, TX · 1,001-5,000 people

    • Online listings management
    • Social media management
    • Reputation management
    • Website builder
    Fit
    6.0
    Scale
    10.0
    Support
    9.5
    Lock-in risk
    6.0
    Vendor health
    5.0

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the main phone line. See the steps

    Why: Company size listed as 1,001-5,000 people. Has a main phone line.

    Watch out: No price in our catalog. Ask for a written quote with renewal prices.

  10. Insightly homepage
    10

    Insightly

    6.7 of 10

    San Francisco, CA · Founded 2009 · 51-200 people

    • CRM
    • Marketing automation
    • Support ticketing
    • App integrations
    Fit
    6.0
    Scale
    7.0
    Support
    9.5
    Lock-in risk
    6.0
    Vendor health
    7.5

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the main phone line. See the steps

    Why: Has a main phone line. Founded in 2009.

    Watch out: No price in our catalog. Ask for a written quote with renewal prices.

  11. Klaviyo homepage
    11

    Klaviyo

    6.7 of 10

    Boston, MA · Founded 2012 · 1,001-5,000 people

    • Email marketing
    • SMS marketing
    • B2C CRM
    • Marketing analytics
    Fit
    6.0
    Scale
    10.0
    Support
    5.5
    Lock-in risk
    6.0
    Vendor health
    8.5

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the contact form on the company website. See the steps

    Why: Company size listed as 1,001-5,000 people. Founded in 2012.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  12. Pipedrive homepage
    12

    Pipedrive

    6.5 of 10

    New York, NY · Founded 2010 · 501-1,000 people

    • Sales CRM
    • Pipeline management
    • Lead management
    • Sales automation
    Fit
    6.0
    Scale
    9.0
    Support
    5.5
    Lock-in risk
    6.0
    Vendor health
    8.5

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the sales or quote form on the company website. See the steps

    Why: Company size listed as 501-1,000 people. Founded in 2010.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  13. ActiveCampaign homepage
    13

    ActiveCampaign

    6.4 of 10

    Chicago, IL · 1,001-5,000 people

    • Email marketing
    • Marketing automation
    • CRM
    • SMS marketing
    Fit
    6.0
    Scale
    10.0
    Support
    6.5
    Lock-in risk
    6.0
    Vendor health
    5.0

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the main phone line. See the steps

    Why: Company size listed as 1,001-5,000 people. Has a main phone line.

    Watch out: No price in our catalog. Ask for a written quote with renewal prices.

  14. Close homepage
    14

    Close

    6.3 of 10

    Austin, TX · Founded 2013 · 51-200 people

    • Sales CRM
    • Built in calling
    • Email and SMS outreach
    • Sales automation
    Fit
    6.0
    Scale
    7.0
    Support
    6.5
    Lock-in risk
    6.0
    Vendor health
    7.5

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the main phone line. See the steps

    Why: Founded in 2013. Company size listed as 51-200 people.

    Watch out: No price in our catalog. Ask for a written quote with renewal prices.

  15. Merchynt homepage
    15

    Merchynt

    6.3 of 10

    Los Angeles, CA · Founded 2019 · 11-50 people

    • Google Business Profile management
    • Local SEO software
    • Local SEO audits
    • Review management
    Fit
    5.0
    Scale
    10.0
    Support
    6.5
    Lock-in risk
    6.0
    Vendor health
    6.0

    Listed in Local SEO, AI Search Optimization, Marketing Software and CRM

    Reach a Person: Best route is the main phone line. See the steps

    Why: Company size listed as 11-50 people. Has a main phone line.

    Watch out: No price in our catalog. Ask for a written quote with renewal prices.

  16. CallRail homepage
    16

    CallRail

    5.9 of 10

    Atlanta, GA · Founded 2011 · 201-500 people

    • Call tracking
    • Marketing attribution
    • Conversation intelligence
    • Form tracking
    Fit
    6.0
    Scale
    8.0
    Support
    2.5
    Lock-in risk
    6.0
    Vendor health
    8.5

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the linkedIn company page. See the steps

    Why: Founded in 2011. Company size listed as 201-500 people.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  17. Nutshell homepage
    17

    Nutshell

    5.9 of 10

    Ann Arbor, MI · Founded 2009 · 11-50 people

    • CRM
    • Sales automation
    • Email marketing
    • Contact management
    Fit
    6.0
    Scale
    6.0
    Support
    5.5
    Lock-in risk
    6.0
    Vendor health
    7.5

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the contact form on the company website. See the steps

    Why: Founded in 2009. Offers crm and sales automation.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  18. AthenaHQ homepage
    18

    AthenaHQ

    5.9 of 10

    AI search specialist

    San Francisco, CA · Founded 2024 · 11-50 people

    • Generative engine optimization
    • Answer engine optimization
    • AI search visibility tracking
    • Agentic marketing tools
    Fit
    5.0
    Scale
    10.0
    Support
    5.5
    Lock-in risk
    6.0
    Vendor health
    4.5

    Listed in AI Search Optimization, Marketing Software and CRM

    Reach a Person: Best route is the sales or quote form on the company website. See the steps

    Why: Company size listed as 11-50 people. Has a contact or sales page.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  19. Goodie homepage
    19

    Goodie

    5.9 of 10

    AI search specialist

    New York, NY · Founded 2024 · 11-50 people

    • AI visibility monitoring
    • Prompt research
    • AEO optimization
    • Content studio
    Fit
    5.0
    Scale
    10.0
    Support
    5.5
    Lock-in risk
    6.0
    Vendor health
    4.5

    Listed in AI Search Optimization, Marketing Software and CRM

    Reach a Person: Best route is the contact form on the company website. See the steps

    Why: Company size listed as 11-50 people. Has a contact or sales page.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  20. Birdeye homepage
    20

    Birdeye

    5.8 of 10

    Palo Alto, CA · Founded 2012 · 1,001-5,000 people

    • Review management
    • Listing management
    • Local SEO software
    • Social media software
    Fit
    5.0
    Scale
    2.0
    Support
    9.5
    Lock-in risk
    6.0
    Vendor health
    8.5

    Listed in Local SEO, AI Search Optimization, Marketing Software and CRM

    Reach a Person: Best route is the main phone line. See the steps

    Why: Has a main phone line. Founded in 2012.

    Watch out: No price in our catalog. Ask for a written quote with renewal prices.

  21. Conductor homepage
    21

    Conductor

    5.8 of 10

    AI search specialist

    New York, NY · Founded 2010 · 201-500 people

    • AEO platform
    • SEO intelligence
    • AI content generation
    • Website monitoring
    Fit
    5.0
    Scale
    6.0
    Support
    5.5
    Lock-in risk
    6.0
    Vendor health
    8.5

    Listed in AI Search Optimization, Marketing Software and CRM

    Reach a Person: Best route is the contact form on the company website. See the steps

    Why: Founded in 2010. Company size listed as 201-500 people.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  22. Semrush homepage
    22

    Semrush

    5.8 of 10

    Boston, MA · Founded 2008 · 1,001-5,000 people

    • Keyword research
    • Site audit
    • AI search visibility
    • Competitor analysis
    Fit
    5.0
    Scale
    2.0
    Support
    9.5
    Lock-in risk
    6.0
    Vendor health
    8.5

    Listed in AI Search Optimization, Marketing Software and CRM

    Reach a Person: Best route is the main phone line. See the steps

    Why: Has a main phone line. Founded in 2008.

    Watch out: No price in our catalog. Ask for a written quote with renewal prices.

  23. Kit homepage
    23

    Kit

    5.6 of 10

    Founded 2013 · 51-200 people

    • Email marketing
    • Newsletters
    • Marketing automation
    • Landing pages
    Fit
    6.0
    Scale
    7.0
    Support
    2.5
    Lock-in risk
    6.0
    Vendor health
    7.5

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the linkedIn company page. See the steps

    Why: Founded in 2013. Company size listed as 51-200 people.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  24. Bluefish homepage
    24

    Bluefish

    5.6 of 10

    New York, NY · Founded 2024 · 51-200 people

    • AI brand visibility tracking
    • AI channel marketing
    • Brand presence control
    Fit
    5.0
    Scale
    8.0
    Support
    5.5
    Lock-in risk
    6.0
    Vendor health
    4.5

    Listed in AI Search Optimization, Marketing Software and CRM

    Reach a Person: Best route is the sales or quote form on the company website. See the steps

    Why: Company size listed as 51-200 people. Has a contact or sales page.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  25. BrightEdge homepage
    25

    BrightEdge

    5.5 of 10

    Foster City, CA · Founded 2007 · 501-1,000 people

    • Enterprise SEO platform
    • AI search visibility tracking
    • Keyword research
    • Site audits
    Fit
    5.0
    Scale
    4.0
    Support
    5.5
    Lock-in risk
    6.0
    Vendor health
    8.5

    Listed in AI Search Optimization, Marketing Software and CRM

    Reach a Person: Best route is the contact form on the company website. See the steps

    Why: Founded in 2007. Has a contact or sales page.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  26. Zoho homepage
    26

    Zoho

    5.5 of 10

    Chennai, Tamil Nadu · 10,001+ people

    • CRM
    • Business email
    • Email marketing
    • Accounting software
    Fit
    5.0
    Scale
    10.0
    Support
    2.5
    Lock-in risk
    6.0
    Vendor health
    5.0

    Listed in Email Hosting, Marketing Software and CRM

    Reach a Person: Best route is the linkedIn company page. See the steps

    Why: Company size listed as 10,001+ people. Offers crm and business email.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  27. Less Annoying CRM homepage

    St. Louis, MO

    • Contact management
    • Lead tracking
    • Task reminders
    • Calendar
    Fit
    6.0
    Scale
    5.0
    Support
    5.5
    Lock-in risk
    6.0
    Vendor health
    4.0

    Listed in Marketing Software and CRM

    Reach a Person: Best route is the contact form on the company website. See the steps

    Why: Offers contact management and lead tracking. Has a contact or sales page.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  28. Profound homepage
    28

    Profound

    5.4 of 10

    AI search specialist

    New York, NY · 201-500 people

    • AI visibility tracking
    • Answer engine insights
    • Prompt volume data
    • Shopping analytics
    Fit
    5.0
    Scale
    6.0
    Support
    5.5
    Lock-in risk
    6.0
    Vendor health
    5.0

    Listed in AI Search Optimization, Marketing Software and CRM

    Reach a Person: Best route is the sales or quote form on the company website. See the steps

    Why: Company size listed as 201-500 people. Has a contact or sales page.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  29. Writesonic homepage
    29

    Writesonic

    5.3 of 10

    AI search specialist

    San Francisco, CA · Founded 2021 · 51-200 people

    • AI visibility tracking
    • GEO
    • AEO
    • AI content creation
    Fit
    5.0
    Scale
    8.0
    Support
    2.5
    Lock-in risk
    6.0
    Vendor health
    6.0

    Listed in AI Search Optimization, Marketing Software and CRM

    Reach a Person: Best route is the linkedIn company page. See the steps

    Why: Company size listed as 51-200 people. Founded in 2021.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  30. Evertune homepage
    30

    Evertune

    5.1 of 10

    AI search specialist

    New York, NY · Founded 2024 · 51-200 people

    • AI visibility tracking
    • AI brand analytics
    • GEO optimization
    • Content optimization
    Fit
    5.0
    Scale
    8.0
    Support
    2.5
    Lock-in risk
    6.0
    Vendor health
    4.5

    Listed in AI Search Optimization, Marketing Software and CRM

    Reach a Person: Best route is the linkedIn company page. See the steps

    Why: Company size listed as 51-200 people. Offers ai visibility tracking and ai brand analytics.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  31. Gauge homepage
    31

    Gauge

    5.1 of 10

    AI search specialist

    San Francisco, CA · Founded 2024 · 2-10 people

    • AI visibility tracking
    • Prompt tracking
    • GEO content engine
    • Sentiment analysis
    Fit
    5.0
    Scale
    8.0
    Support
    2.5
    Lock-in risk
    6.0
    Vendor health
    4.5

    Listed in AI Search Optimization, Marketing Software and CRM

    Reach a Person: Best route is the linkedIn company page. See the steps

    Why: Company size listed as 2-10 people. Offers ai visibility tracking and prompt tracking.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  32. Moz homepage
    32

    Moz

    5.1 of 10

    Seattle, WA

    • SEO software
    • Local SEO management
    • Keyword research
    • Link analysis
    Fit
    5.0
    Scale
    5.0
    Support
    5.5
    Lock-in risk
    6.0
    Vendor health
    4.0

    Listed in Local SEO, AI Search Optimization, Marketing Software and CRM

    Reach a Person: Best route is the contact form on the company website. See the steps

    Why: Has a contact or sales page. Offers seo software and local seo management.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  33. Scrunch homepage
    33

    Scrunch

    5.1 of 10

    AI search specialist

    Founded 2023 · 51-200 people

    • AI search monitoring
    • Website optimization for AI
    • Agent Pages
    • GEO
    Fit
    5.0
    Scale
    8.0
    Support
    2.5
    Lock-in risk
    6.0
    Vendor health
    4.5

    Listed in AI Search Optimization, Marketing Software and CRM

    Reach a Person: Best route is the linkedIn company page. See the steps

    Why: Company size listed as 51-200 people. Offers ai search monitoring and website optimization for ai.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  34. LocaliQ homepage
    34

    LocaliQ

    4.9 of 10

    New York, NY · 1,001-5,000 people

    • Search ads
    • Display and video ads
    • Social ads
    • Listings management
    Fit
    5.0
    Scale
    2.0
    Support
    6.5
    Lock-in risk
    6.0
    Vendor health
    5.0

    Listed in Digital Marketing Agencies, SEO Agencies, Local SEO, Google Ads and PPC, Marketing Software and CRM

    Reach a Person: Best route is the main phone line. See the steps

    Why: Has a main phone line. Offers search ads and display and video ads.

    Watch out: No price in our catalog. Ask for a written quote with renewal prices.

  35. Yext homepage
    35

    Yext

    4.7 of 10

    New York, NY · 1,001-5,000 people

    • Listings management
    • Location data management
    • AI search visibility
    • Content distribution
    Fit
    5.0
    Scale
    2.0
    Support
    5.5
    Lock-in risk
    6.0
    Vendor health
    5.0

    Listed in Local SEO, AI Search Optimization, Marketing Software and CRM

    Reach a Person: Best route is the sales or quote form on the company website. See the steps

    Why: Has a contact or sales page. Offers listings management and location data management.

    Watch out: No main phone line in our data. Expect forms, chat or email.

  36. AirOps homepage
    36

    AirOps

    4.6 of 10

    AI search specialist

    • AI search visibility tracking
    • Content strategy tools
    • AI discovery strategy
    • Brand share of voice
    Fit
    5.0
    Scale
    5.0
    Support
    2.5
    Lock-in risk
    6.0
    Vendor health
    4.0

    Listed in AI Search Optimization, Marketing Software and CRM

    Reach a Person: Best route is the company website. See the steps

    Why: Offers ai search visibility tracking and content strategy tools.

    Watch out: No main phone line in our data. Expect forms, chat or email.

How We Scored

ScoreWhat it measures
FitHow closely the company's own services and description match this category. In AI search, specialists score higher.
ScaleHow the listed team size fits a 10 person business. For service firms, a team a little bigger than yours scores best. For platforms, bigger is fine. A company that is also listed as an agency or IT firm is judged like a service firm.
Cost to ownPrices only count when our catalog has one we checked. Most companies here have none, so everyone gets the same middle score.
SupportA main phone line, a contact or sales page, and a clear route to reach a person.
Lock-in riskThe usual lock-in for this kind of service, from our own notes on the category.
Vendor healthYears in business and listed team size.

Common Questions

Is this a paid ranking?

No. Nobody paid to be listed or ranked, and the rules are the same for every company.

Why is Clickflame on this list?

Clickflame is our sister company. It is scored by the same rules as everyone else, and it is marked with a disclosure wherever it appears.

Why does a company I like rank low?

The ranking only sees what we could check, like a listed phone line or founding year. It knows nothing about the quality of the work. A lower score is not a bad review.